Established in 2012, BLOW UP PRESS (BUP) is a family run publisher of photobooks and lens-based art books. Originally online publisher, BUP switched to paper in 2016. Since then it has become a recognisable producer of sophistically designed books dealing with thought-provoking topics, following the motto When the story matters. BUP collaborates with emerging and established photographers from around the world. Next to the books, BUP also publishes doc! photo magazine dedicated to contemporary photography. Since 2020, BUP organises annual contest BUP Book Award which goal is to promote photobooks as a way of communicate important subjects.